As seen in Millionaire MNL, Ziv Elul is no stranger to transformation. Once known as a force in global mobile advertising, he’s now redefining the intersection of health tech, AI, and behavioral care. From scaling Inneractive and leading Fyber to a $650 million exit, to launching Pery, an AI platform supporting ADHD treatment in children, Elul’s journey is one of bold pivots and impactful innovation.
Inneractive to Fyber: A Decade of Global AdTech Leadership
Elul co-founded Inneractive in 2007, pioneering in-app mobile advertising at a time when the app economy was just emerging. Under his leadership, Inneractive scaled globally and was eventually acquired by Fyber.
As CEO of Fyber (2017–2022), Elul oversaw the integration of multiple acquisitions and steered the company to profitability, culminating in Fyber’s $650 million acquisition by Digital Turbine. His leadership during this phase earned industry-wide praise, including from tech evangelist Hillel Fuld, who called him “an inspirational leader who achieved massive exits while remaining humble and generative.”
Pery: A Mission-Driven Leap Into Health Tech
In 2022, Elul made an unexpected yet powerful pivot into healthcare technology. He launched Pery (formerly Periapt), a startup aimed at embedding behavioral health solutions into primary care, with a particular focus on supporting children with ADHD. By leveraging AI and real-time data, Pery equips clinicians with tools to provide more timely, accurate, and personalized care for neurodivergent children.
The move reflects Elul’s long-term belief in technology’s role in meaningful societal change, and Pery is already forming partnerships with pediatricians, behavioral scientists, and care providers across the U.S.
Angel Investing and Strategic Advisory
Beyond his ventures, Elul is a Lieutenant Colonel in the IDF Reserves and holds an Executive MBA from Hebrew University. He is an active angel investor in startups such as RoboDeck, Arya, and Nimble Beauty, and serves as a board advisor for Seedbiz, where he helps mentor the next generation of Israeli tech founders.
He’s also a member of YPO (Young Presidents’ Organization), using his network to foster collaboration between Israeli innovation and global capital markets.
Thought Leadership and Legacy
Elul shares his insights through LinkedIn, Amazon-published leadership books, and interviews on platforms like Restart Economy IL. His narrative is often one of strategic reinvention, moving from tech monetization to health transformation, all while championing leadership that blends ambition with emotional intelligence.
As he continues scaling Pery, Ziv Elul represents a new breed of entrepreneur, one who doesn’t just build for the market but builds for impact.
