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She’s Replacing CNBC with TikTok – And Gen Z Investors Are Listening

by Rena Tran
July 15, 2025
in Business
She’s Replacing CNBC with TikTok – And Gen Z Investors Are Listening

Nikki Varanasi

Nikki Varanasi, the San Francisco–based fintech founder and CEO of Parrot Finance, is changing how the next generation learns and participates in investing. By combining social media fluency with sophisticated financial technology, she’s building a platform that democratizes access to investment strategies, one verified trader at a time.

From Wall Street to Web3: A Vision-Driven Pivot

Before launching her startup, Varanasi built a formidable career at some of the most elite names in finance, McKinsey, KKR, and J.P. Morgan, where she served as VP of Fintech Partnerships. These roles gave her a front-row seat to institutional investing while illuminating just how inaccessible these tools felt to young, everyday consumers.

Her solution? Parrot Finance (formerly Staax), a social trading platform where users can follow, learn from, and mimic the portfolios of verified investors and public figures.

“Over 80% of millennials and Gen Z get their financial information from social media,” she explained. “On Parrot, users can follow and mimic the verified investment strategies of vetted creators and traders.”

Building Parrot: From Concept to Capital

Launched with a bold vision in mind, Parrot Finance raised a $2.5 million seed round with support from Techstars, Harlem Capital, Western Union, Lightspeed, and Plug and Play. Varanasi also brought in community-driven backers like Litquidity and Hustle Fund, reflecting her belief in blending cultural capital with financial capital.

The platform quickly reached $1.5 million in assets under management, integrating with leading brokerages like Robinhood, Schwab, Fidelity, E-Trade, and Wealthsimple, proof of product-market fit among its Gen Z and millennial base.

A Fintech Founder with Cultural Fluency

Recognized as one of the “Most Inspiring Fintech Female Founders” by NYC Fintech Women, Varanasi’s ascent is a case study in how modern finance is being rewritten by diverse, culturally tuned entrepreneurs. She’s been featured on the NYSE trading floor, hosted fintech salons during San Francisco Tech Week, and taken the stage at TechCrunch Disrupt Battlefield.

“15-year-old me would be so happy… it was surreal to be on the trading floor at the NYSE and see my picture on all the screens,” she wrote.

Through it all, she remains dedicated to building systems that amplify access, transparency, and community-led learning.

Why Nikki Varanasi Matters

In a time when financial advice is more likely to come from TikTok than CNBC, Nikki Varanasi is bridging the trust gap with Parrot Finance, a platform that doesn’t just educate, it activates. By allowing users to mirror the trades of verified experts and learn in real time, she’s paving a new path for socially driven wealth building.

With over 12,000 LinkedIn followers, continued product growth, and active participation in fintech events nationwide, Varanasi’s voice is one of the most important in the next generation of financial leadership.

Tags: #WomenInFinanceFintechFounderMillionaireMNLNikkiVaranasiParrotFinanceSocialTrading
Rena Tran

Rena Tran

Staff writer and editorial researcher at Millionaire News, a business publication covering entrepreneurs, founders and executives across global markets. Rena covers founder stories, startup ecosystems and emerging business leaders across Asia, the Middle East and beyond.

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