Jeremy Burton, a British-born tech executive now based in Silicon Valley, is one of the few enterprise leaders to successfully bridge the worlds of legacy infrastructure and modern SaaS innovation. As the CEO of Observe, Inc., he’s redefining how companies monitor, manage, and improve digital experiences across complex cloud environments.
With a track record that spans leadership roles at Dell, EMC, Symantec, and Oracle, Burton brings unmatched experience in building and scaling enterprise software platforms. Now, his focus is on transforming how engineering and DevOps teams gain visibility across the stack, through a product-first, user-centric approach at Observe.
From Global CMO to SaaS CEO
Jeremy’s ascent through tech’s upper ranks is marked by bold shifts. After earning his B.Eng. in Information Systems Engineering from the University of Surrey, he rose quickly through technical and marketing roles, eventually becoming:
- Group President of Symantec’s Enterprise Security Division
- EVP and CMO at EMC, where he was responsible for global go-to-market
- Chief Marketing Officer at Dell Technologies, following Dell’s $67B acquisition of EMC
At each stop, Burton played a central role in product strategy, M&A, and global scale execution, guiding teams through transitions and innovations that defined enterprise IT for a generation.
Observe, Inc.: A Lean, Fast, and Focused Challenger
In 2018, Burton shifted gears from executive leadership at billion-dollar enterprises to co-founding and leading Observe, Inc., a cloud-native observability company based in Burlingame, California.
The company is built around one core belief: that the modern tech stack demands better tools to make machine data useful, not just visible. With around 160 employees, Observe is laser-focused on solving telemetry sprawl, turning metrics, logs, and traces into real insights for DevOps and SRE teams.
Burton’s leadership at Observe reflects his ability to bring big-company rigor to a startup mindset, moving fast, hiring smart, and staying close to the user’s pain points.
Influence Beyond the C-Suite
Beyond Observe, Jeremy sits on the advisory boards of Snowflake and the McLaren Group, a rare blend of data infrastructure and elite motorsports. His strategic guidance across sectors makes him a sought-after voice on how technology should scale, without losing its edge.
He also shares insights through platforms like YouTube, where he’s been featured in interviews such as The Startup CEO, offering candid takes on leadership, product development, and the role of observability in an AI-powered world.
A New Type of SaaS Leader
Burton’s experience is both deep and wide. He’s led thousands of employees, managed multibillion-dollar portfolios, and now builds in an environment where speed, focus, and clarity are everything.
Where most CEOs come from either product or marketing, Burton stands out for mastering both. At Observe, that shows up in a product that engineers respect, and a narrative that cuts through the noise in the crowded observability space.
Why Jeremy Burton Matters
At a time when the cloud-native landscape is exploding with complexity, Jeremy Burton is offering clarity. His vision for Observe isn’t about competing with dozens of legacy monitoring tools. It’s about replacing them, with a platform designed from the ground up for the modern enterprise.
And with his history in scaling some of the biggest names in tech, he’s one of the few people with the insight, and the track record, to pull it off.
