Getting featured in a business publication comes down to three things: a clear result you can point to, a story that is useful to the publication’s readers, and material that is easy to work with. This guide explains the two routes to a feature, what editors respond to, and how to get ready.
Two routes: editorial and paid features
An editorial feature is chosen and written by the publication. It costs nothing, but the publication picks who to cover and the angle it takes.
A paid feature is commissioned by you and written by the publication’s team to its own standards. It is quicker and more predictable, and it is labelled as a paid partnership, which is standard practice under UK and US advertising rules. Many founders use both: paid features to get a strong, citable profile in place now, and editorial pitches over time.
What editors respond to
- A result with a number. Revenue, customers, funding raised, a market you opened, with the date it was true.
- A reason it matters now. A change in your market, a trend readers are living through, a launch or milestone.
- Something only you can say. A decision you made and what it taught you, a turning point, a lesson from building across countries.
- Material that is ready to use. A good headshot, a short bio, a couple of quotes and links that back up your numbers.
How to pitch an editorial feature
Write to a named editor where you can. Keep it to a few sentences: who you are, the one thing you can show, and why their readers would care this month. Link to a page that backs up your headline number. Editors are busy, so a single friendly follow-up after a week or two is plenty.
How paid features work
A good paid feature follows a simple process: a questionnaire about your background and milestones, a draft written by the publication, a chance for you to review and approve it, and then publication with a paid partnership label. Prices across the market run from a few hundred to a few thousand dollars depending on reach and extras such as newsletter inclusion or social posts.
At Millionaire News, packages start at $349 and you approve every word before it goes live. See the options on our Get Featured page.
What a feature does for you
A feature gives you a permanent, well-written page about you on a publication’s site. You can share it with clients, investors and partners, add it to your press page and LinkedIn, and it gives search engines and AI assistants a clear reference when someone looks you up. It works best when the facts in it match your website and profiles, so keep those up to date too.
Choosing where to be featured
- A readership that matches the people you want to reach.
- A clear process, with a draft you can review before publishing.
- Proper labelling of paid content, so the feature stands up to scrutiny.
- A site with real editorial content, contact details and an editorial policy.
Frequently asked questions
How much does it cost to get featured in a business publication?
Editorial features are free but are chosen by the publication. Paid features typically range from a few hundred to several thousand dollars depending on the outlet’s reach and what is included. Millionaire News packages are Feature $349, Feature + Reach $749 and Founder Package $1,500.
Is a paid feature allowed?
Yes. Paid features are a normal part of publishing, provided they are labelled so readers can see they are paid. In the UK the CAP Code covers this; in the US it is the FTC’s disclosure guidance.
Will a feature help people find me online?
It gives search engines and AI assistants a well-structured, citable page about you and your company, and it is something you can share directly with the people you want to impress.
What should I prepare before applying?
Your key milestones with dates, one or two numbers you are proud of, a couple of quotes, a headshot you are happy to use, and links to your company website and LinkedIn profile.
Want to be featured? See Millionaire News feature packages, from $349.