As seen in Millionaire MNL, Chloe Marie Songer is proving that fashion’s waste problem can be solved, not with slogans, but with systems. As the Co-Founder and CEO of SuperCircle and Thousand Fell, Chloe is pioneering a circular future for fashion by merging consumer design, recycling infrastructure, and clean-tech innovation.
Her approach is bold: build the backend infrastructure that lets brands collect, sort, and recycle garments at scale, and make it traceable from product to fiber.
From Recyclable Sneakers to Circular Infrastructure
In 2018, Chloe launched Thousand Fell, the first fully recyclable sneaker brand. Customers could wear their shoes, send them back (even from other brands), and rest assured the product would be broken down and reintegrated into the supply chain. It wasn’t just eco-friendly, it was a design-first, fashion-forward challenge to fast fashion’s take-make-waste model.
But Chloe didn’t stop at one brand.
She co-founded SuperCircle, a circular logistics platform that powers textile recycling for the broader apparel industry. In just a few years, the company has worked with Reformation, SKIMS, GUESS, J.Crew, and more, helping brands divert over one million garments from landfills.
“SuperCircle is digitizing and fundamentally changing waste management,” Chloe wrote on LinkedIn.
Scaling With Purpose (and Capital)
In 2024, SuperCircle closed a Pre-Series A round led by Ulu Ventures, Radicle Impact Partners, and Earthshot Ventures. The funding is being used to scale end-to-end circular infrastructure across North America, combining tech with logistics to help fashion brands meet new sustainability mandates and consumer expectations.
Chloe’s public updates on fundraising, partnerships, and environmental impact regularly spark conversation across her LinkedIn network of 5,600+ followers.
Spotlight Moments and Public Voice
A Duke University graduate with a background in economics and Chinese studies, Chloe has been featured in Forbes 30 Under 30 for Retail & E‑commerce and recognized by Duke’s Bears Doing Big Things for her environmental leadership.
She’s spoken on circularity at Web Summit Lisbon, eTail Palm Springs, and various clean-tech forums. Across platforms like LinkedIn and Instagram, she champions transparency, scale, and impact over greenwashing, setting a high bar for the next generation of climate-minded founders.
Why Chloe Marie Songer Matters
Chloe isn’t building brands. She’s building infrastructure, the kind that redefines what “sustainable fashion” actually means. From compostable sneakers to closed-loop textile recycling, her work blends mission with systems thinking, and style with science.
As seen in Millionaire MNL, Chloe Marie Songer is one of the rare founders turning circular economy theory into real-world, measurable impact, changing how the fashion industry thinks about waste, design, and responsibility.
