As seen in Millionaire MNL, Carl L. is quietly modernizing one of the most complex systems in the global economy, container shipping. Based in Marseille, France, Carl is the Founder & CEO of BuyCo, a fast-growing logistics tech company dedicated to bringing automation and intelligence to global freight management.
With ports facing increased pressure, environmental scrutiny, and legacy inefficiencies, Carl’s platform is proving that digital-first logistics isn’t just possible, it’s essential.
BuyCo: Where Automation Meets Ocean Freight
Container shipping is the lifeblood of global trade. Yet, it remains one of the last strongholds of manual processes, emails, spreadsheets, and siloed communications. That’s where BuyCo comes in.
Under Carl’s leadership, BuyCo delivers:
- Collaborative shipping tools for large exporters
- Real-time visibility across supply chain partners
- Automated documentation and booking
- Seamless integrations with carriers and freight forwarders
By digitizing ocean freight, Carl is enabling shipping teams to focus on strategy, not spreadsheets.
Green Shipping at COP26
Carl’s work extends beyond operational efficiency. At COP26, BuyCo was recognized for its contributions to sustainable shipping. Carl authored a LinkedIn article discussing how automated freight solutions reduce emissions by improving coordination, cutting delays, and eliminating wasteful resourcing.
“Automation isn’t just about speed, it’s about sustainability,” Carl shared. “We can’t fight climate change without transforming how global goods move.”
His piece sparked industry conversation, drawing dozens of likes and reactions from supply chain professionals eager for climate-conscious innovation.
Thought Leadership from the Mediterranean
While most freight tech hubs are in Silicon Valley or Singapore, Carl is building BuyCo from Marseille, in the heart of Provence. His decision to scale from Europe reflects a global mindset and a local understanding of port infrastructure, European regulation, and cross-border logistics complexity.
On LinkedIn, Carl shares insights into freight digitization, carrier relationships, and the emerging role of automation in ESG reporting. He’s not loud, but he’s respected.
