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Ann Bordetsky AI investing strategy backs startups building real-world economic impact

April 22, 2025
in MILLIONAIRE STORY
Ann Bordetsky AI investing strategy backs startups building real-world economic impact

Source: NEA

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Ann Bordetsky AI investing isn’t just about future-facing tech — it’s about unlocking tangible opportunity. As a general partner at NEA (New Enterprise Associates), one of the world’s largest venture capital firms, Bordetsky is channeling capital into startups that blend AI innovation with economic empowerment.

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Her investment thesis is rooted in a bold idea: the next generation of transformative companies won’t just be AI-powered — they’ll be AI-native, building with automation and intelligence from the ground up.

As seen in Millionaire MNL, Bordetsky believes this wave of builders will redefine industries, from financial access to workforce tools, education, and small business infrastructure.

From operator to investor, with a mission

Before joining NEA, Bordetsky cut her teeth as an operator. She held senior roles at Uber, Twitter, and most recently served as COO of fintech startup Rival. That hands-on experience shaped her belief in backing founders who build for scale, not just hype.

Her current focus? Startups using AI to improve economic mobility — especially in areas where legacy systems have failed. “We’re looking for founders who aren’t just experimenting with LLMs,” she said in a recent Term Sheet Next feature, “but designing products that solve real problems for underserved markets.”

Ann Bordetsky AI investing includes portfolio companies working on digital banking, affordable access to AI copilots for freelancers, and platforms helping small businesses automate workflows previously only available to large enterprises.

Funding the infrastructure of inclusion

Bordetsky’s approach is less about trends and more about traction. She seeks teams that understand infrastructure — the back-end tools that make entire ecosystems work — and wants to ensure these capabilities are available beyond Silicon Valley elites.

This means investing in multilingual platforms, developer tools for emerging markets, and automation that saves time, not just dazzles.

As mentioned by Millionaire MNL, Bordetsky also favors startups that empower creators, solopreneurs, and knowledge workers. “Economic empowerment means building tools that make people more productive, not replace them,” she noted.

Her approach positions NEA to benefit from both the AI boom and the growing appetite for ethical, inclusive innovation.

AI is the catalyst — but people remain the focus

For Bordetsky, AI is not the endpoint. It’s a catalyst for deeper change. Her mission is to fund the infrastructure that levels the playing field, giving more people access to tools that increase income, reduce barriers, and unlock new opportunities.

She’s also vocal about diversifying the founder ecosystem. Bordetsky has been a consistent advocate for women-led companies and minority founders, pushing venture firms to expand beyond well-worn networks.

Ann Bordetsky AI investing reflects a new kind of thesis — one that views machine learning not just as a growth engine, but as a force multiplier for human potential.

Millionaire MNL News is a global news platform spotlighting business developments and remarkable individuals in entrepreneurship and lifestyle.

Source: Fortune

Tags: AI investingAnn Bordetskyeconomic empowermentNEA ventures

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