As Vice President and General Manager of Meta Israel & Southern Europe, Adi Soffer Teeni has become one of the most influential figures shaping tech leadership in the region. A seasoned executive, board advisor, and ecosystem builder, her work is redefining how global platforms partner with local innovation.
From launching Meta’s R&D hub in Tel Aviv to spearheading startup collaborations across Israel and Europe, Adi’s career reflects a unique blend of operational expertise, ecosystem advocacy, and fearless ambition.
A Decade of Leading Meta’s Israel Operation
Since joining Meta in 2014, Soffer Teeni has grown the company’s Israel arm into a strategic nerve center, building one of the most innovation-forward offices in Meta’s global network. Under her leadership, the Tel Aviv office became Meta’s first global site dedicated to startup partnerships, engaging founders from seed to scale.
This move was far more than symbolic. It established Israel as a testing ground for global innovation, with Meta investing in local talent, AI development, and commercial partnerships that directly shaped platform products across ads, commerce, and creator tools.
“AI is at the heart of everything we do… it fuels economic growth and supports job creation,” Soffer Teeni said in a recent leadership post.
Scaling Talent, Culture, and Community
Adi is known for her people-first approach to leadership, often credited with cultivating a company culture that prioritizes risk-taking, direct feedback, and long-term growth. Many of Meta Israel’s alumni now serve as C-suite leaders and VC partners in the broader Israeli tech ecosystem, a testament to her commitment to talent development and knowledge transfer.
She has consistently spoken about the power of Israel’s “impatient innovation” and ‘chutzpah’ mindset, celebrating the bold, fast-moving nature of local entrepreneurship.
“Israelis have a very healthy disrespect for authority… we look at things and think they should shift,” she remarked during a fireside chat with Startup Nation Central.
From CEO to Global Tech Operator
Before joining Meta, Adi served as CEO of 888.com, GM of the Kidum Group, and CEO of Wall Street Israel, where she honed her strategic and operational strengths. These roles laid the foundation for her future work in tech, combining sharp business insight with marketing and operational scale.
Today, as Meta’s leader in both Israel and Southern Europe, she balances regional growth with a global view, engaging in policy conversations, product beta launches, and AI integration strategies across multiple markets.
Why Adi Soffer Teeni Matters
As profiled by Millionaire MNL, Adi Soffer Teeni is far more than a regional executive, she’s a visionary connector who merges corporate innovation with startup speed. Her leadership spans tech policy, people operations, AI integration, and ecosystem development.
She sits on the boards of Unistream, Shecodes, KamaTech, Yozmot Atid, and Ginger Software, and continues to support Israel’s next generation of entrepreneurs as an active angel investor.
In a region known for its disruption, Soffer Teeni’s blend of strategic rigor and cultural intuition makes her a standout figure in global tech.
