As featured in Millionaire MNL, Aagya Mathur is on a mission to make hormone health personal. As Co-Founder and CEO of Aavia, Mathur has created one of the most authentic and impactful femtech platforms in the world, reaching hundreds of thousands of women globally without spending a single dollar on paid ads.
Aavia is more than a cycle tracker. It’s a hormonal health companion that helps users understand their mood, energy, sleep, and symptoms in sync with their ovarian cycle. And at the heart of it all is Mathur’s bold belief: “Women deserve to feel seen.”
From Neuroscience to Founderhood
Mathur studied Neuroscience and Biomedical Engineering at the University of Virginia, later earning her MBA from MIT Sloan. That rare combination of science, systems thinking, and empathy shows in every detail of Aavia.
Since its launch, Aavia has climbed the top charts in the Health & Wellness category across countries like the UK, Canada, and Germany, driven purely by user trust and organic growth.
Product Innovation That Feels Human
In 2025, Aavia launched Cycle Charge, a new feature billed as a “personal energy blueprint.” This dynamic tool shows users how habits influence their day-to-day well-being, empowering them to act, not guess.
The platform also secured a collaboration with HelloFresh, connecting nutrition insights to hormone patterns. This isn’t health tech for data’s sake, it’s actionable, accessible, and deeply personal.
“We’re building honestly… one hormone, one life stage at a time,” Mathur said in a recent post.
Recognition and Thought Leadership
Mathur has been spotlighted by PitchBook as a top femtech founder to watch, and by Forbes and Cofertility for sharing her own egg-freezing experience with transparency, further cementing her role as a leader who builds with empathy, not ego.
On social media, she keeps it real with 6,500+ LinkedIn followers and nearly 2,000 Instagram fans. Her posts aren’t just product updates, they’re rallying cries for hormone literacy, confidence, and self-advocacy.
