As featured in Millionaire MNL, Rooshy Roy is rewriting the narrative of modern beauty. As the Founder & CEO of AAVRANI, she’s merging ancient Ayurvedic rituals with cutting-edge skincare innovation, making ancestral self-care not just relevant, but revolutionary.
Launched in 2017 during her time at Wharton, AAVRANI was born from Roy’s personal journey to reconnect with her Indian roots. What began with turmeric, honey, and neem in her grandmother’s kitchen is now stocked in Sephora and celebrated on Times Square billboards during AAPI Heritage Month.
From Finance to Founder
Before entering beauty, Roy carved out a successful career in finance. But a deep sense of cultural disconnect prompted a pivot. She left the corporate world, spent her savings on formulation, and co-founded AAVRANI with a mission: to celebrate South Asian heritage in modern skincare.
“What started as a deeply personal journey to reconnect with my South Asian roots has since become a force in the beauty industry.”
Retail Success Meets Cultural Storytelling
With an eye on authenticity and inclusion, Roy built AAVRANI as a mission-driven beauty brand, crafting products that channel centuries-old ingredients into dermatologist-approved formulas.
The payoff?
- Sephora distribution, placing South Asian rituals on mainstream shelves.
- A $2M+ raise to scale the business, as shared on South Asian Trailblazers.
- A celebrity collaboration with Lilly Singh on a new Ayurvedic haircare line.
“By October, I was working with chemists to create my own Ayurvedic‑inspired skin care… six years later, announcing my partnership with Lilly Singh.”
Recognition & Media Momentum
Rooshy has been honored with Forbes 30 Under 30 in Retail & E-Commerce and invited to speak on podcasts like Behind Her Empire and South Asian Trailblazers, where she reflects on resilience, identity, and entrepreneurship.
Her leadership has helped elevate South Asian representation in beauty, both behind the scenes and in front of the camera.
“We’re building beauty that’s modern and inclusive, but rooted in our stories.”
Why Rooshy Roy Matters
Rooshy Roy isn’t just building a brand, she’s reshaping the narrative around cultural identity in wellness. With AAVRANI, she has transformed ancient practices into modern prestige products, turning heritage into a competitive advantage.
Her journey from Wall Street to Sephora proves that cultural pride, strategic execution, and consumer storytelling can coexist. And as the wellness world moves toward inclusivity, Rooshy Roy is already there, leading, scaling, and redefining what beauty looks like.
