Hayk Ghon is quickly becoming one of the most influential names in go-to-market execution. As the Founding GTM Leader at Hypercard, a fintech platform built for autonomous expense management, Hayk has combined sales engineering, outbound velocity, and tool-driven rigor to create a playbook that many startups are now trying to emulate.
Hypercard: From Zero to 73 Meetings – No SDR Team Needed
In just 30 days, Hayk took Hypercard’s GTM operation from zero to 73 meetings, executing a high-efficiency outbound strategy without a dedicated SDR team. Using a proprietary sales stack including TitanX, Salesfinity, and Trellus (YC W22), Hayk engineered a system that converted cold prospects into qualified opportunities at an industry-leading pace.
- Connect rate improvement: 345:1 down to 12:1
- 30%+ connect rate using AI-informed workflows
- 0–50+ meetings generated in under a month
This achievement didn’t go unnoticed – TitanX publicly spotlighted Ghon for his pipeline precision and team performance benchmarks.
Sales Strategy Meets Engineering Discipline
Before Hypercard, Hayk ran HUI Consulting in Toronto, where he built GTM processes and fractional SDR teams for early-stage companies. He also held senior roles at Docebo, where he helped generate $15.4 million in qualified pipeline in under a year, and Litmus, delivering scalable BDR operations.
What sets him apart isn’t just his results, it’s the way he treats sales like an engineering problem. He routinely posts on LinkedIn:
“AI in sales isn’t about speed. It’s about working smarter.”
From sales stack audits to pipeline velocity design, his GTM philosophy blends product thinking with outbound psychology.
An Influential Voice in the Sales & Startup World
With over 4,500 followers on LinkedIn, Hayk’s GTM content regularly sparks engagement from founders, revenue leaders, and SDRs. His posts dive into:
- Outbound best practices
- Pipeline conversion metrics
- Strategic hiring (“How to scale without bloating your team”)
- GTM tech stack insights
His hiring posts, like the one for a Senior BDR at Hypercard, double as masterclasses in structuring GTM roles for scale.
