For years, the path to brand deals looked the same: build a following, wait to get noticed, or spend hours cold-emailing companies and hoping for a reply.
But a growing number of UGC creators are taking a different approach – and seeing results that would have seemed impossible just a year ago.
Ayumi, a UGC creator based in the US, recently sent 200 personalized pitches to brands in under an hour. The result: 40 replies and 15 confirmed deals.
“It took me less than an hour to email 200 brands. 40 replied and 15 said yes. I never thought pitching could be this easy.” — Ayumi, UGC Creator
Her secret wasn’t a bigger following or better content. It was a platform called Pitchlo.
The Problem With Traditional Outreach
The creator economy has exploded, but landing paid work remains frustrating for most. Creators spend hours researching brands, hunting for the right contact, writing pitches, and following up – often with little to show for it.
Industry data suggests cold outreach converts at around 1-2%. For creators juggling content production with business development, the math doesn’t work.
“Most creators give up after sending 20 or 30 emails with no response,” says Louis, founder of Pitchlo. “The problem isn’t their content – it’s the process.”
How Pitchlo Works
Pitchlo combines three things creators typically struggle with:
A database of 100,000+ verified brand contacts. Not generic info@ emails, but marketing managers, partnership leads, and decision-makers.
AI-powered pitch generation. The system writes personalized emails based on each creator’s style and each brand’s profile – at scale.
Automated follow-ups. Most deals happen after the second or third touchpoint. Pitchlo handles this automatically.
The result is a system where creators can reach hundreds of relevant brands in the time it would normally take to pitch five.
Why Brands Are Responding
The shift toward UGC isn’t slowing down. Brands have learned that polished studio content often underperforms compared to authentic creator videos. Consumer trust in traditional advertising continues to decline, while peer-style content drives engagement.
This has created a supply-demand imbalance. Brands want more UGC creators, but discovering them remains inefficient. Platforms like Pitchlo benefit both sides – creators get access to brands, and brands receive pitches from relevant creators they might never have found.
“We’re not replacing the relationship between creators and brands,” says Louis. “We’re just removing the friction that stops it from happening.”
The Numbers Behind the Trend
Ayumi’s 7.5% conversion rate – landing 15 deals from 200 pitches – far exceeds the typical 1-2% from manual outreach.
Other creators on the platform report similar results:
- Sarah M., a lifestyle creator, landed 10+ brand deals in her first three months using the platform
- Users report response rates 3-5x higher than manual outreach
- The average creator sends 50+ pitches in their first week
For creators who previously spent hours on outreach with minimal return, the shift is significant.
What This Means for the Creator Economy
The tools available to creators are catching up to the opportunity. For years, the creator economy promised independence and flexibility, but the business side – finding clients, managing outreach, closing deals – remained stuck in manual processes.
Platforms like Pitchlo signal a broader shift: creators operating less like freelancers and more like businesses, with systems that scale.
For brands, it means access to a wider pool of talent. For creators, it means spending less time pitching and more time doing what they’re actually good at – creating.
Pitchlo is currently available at pitchlo.com with a free trial for new creators.
