“The brilliance of a broken story is what guides everything I do”
When Sherita Flores speaks about healing, she isn’t drawing from theory – she’s lived every page of the journey. As the founder of The Flores Collective, her brand is more than a business. It’s a deeply personal mission to transform grief into something tangible, nurturing, and powerful.
What began as a way to process her own loss has grown into a multifaceted ecosystem that blends publishing, curated healing tools, and empowerment programs. From her bestselling book Unwinged to projects like Little Blossoms Boutique and Healing in a Box, Flores is helping individuals and families move from pain to purpose.
“Grief cracked me open – but it also showed me how to build something beautiful”
The origins of The Flores Collective are rooted in one of Sherita’s most vulnerable moments: the loss of her father. But her grief was complicated. She didn’t meet him until adulthood – after raising three children of her own. The bond they built, though brief, was profound. His passing not only shattered her emotionally, but also activated a calling.
At the same time, Sherita was navigating the demands of motherhood, marriage, and community leadership. “I felt like I had to be strong for everyone, even while I was breaking inside,” she recalls.
That internal split birthed something extraordinary. Rather than suppress her pain, she wrote through it – eventually publishing Unwinged: Secret Cries of an Unwinged Child, a poetic and powerful work on loss and resilience.
“We created a boutique that gives young girls more than dresses – it gives them confidence”
The Flores Collective didn’t stop with the book. In fact, Unwinged became the cornerstone for a much wider vision. One of its most heart-led extensions is Little Blossoms Boutique, a project that provides young girls with dresses, affirmations, and celebratory dress-up experiences.
It’s not just about tulle and glitter, it’s about identity, confidence, and worth. Sherita explains, “I want every girl to feel beautiful and seen. These moments of celebration can reshape how they see themselves forever.”
What began as a local initiative is now on track to become a national nonprofit, with ambitions to serve hundreds of girls annually through pop-ups, community partnerships, and donor-funded activations.
“Healing isn’t a one-time thing – it’s something we return to, over and over”
That belief led Sherita to create Healing in a Box, a curated set of resources designed for those navigating grief or personal challenges. Each box includes her book, daily affirmations, and tools for reflection, care, and emotional grounding.
It’s a literal manifestation of her mission: to give people tangible tools that make the healing process feel less abstract and more accessible.
Whether someone is grieving a loved one, enduring a breakup, or facing inner battles, Healing in a Box offers comfort without clichés. It invites people to feel deeply, and to begin piecing themselves back together, one mindful item at a time.
“My story may be rooted in brokenness, but it’s unfolding into something generational”
Over the next three years, Sherita’s vision is to build The Flores Collective into a national movement. That includes expanding Little Blossoms into a 501(c)(3), publishing more children’s books and healing projects, and speaking on bigger stages about the brilliance buried inside broken stories.
She’s already in development on new titles and experiences for families, and she hopes to reach school districts, faith-based organizations, and grief counseling centers across the country. Her personal goal is to become a household voice in conversations around emotional health, faith-based healing, and the power of storytelling.
“Even in the darkest chapters, you are never too broken to shine”
At its heart, The Flores Collective is a reminder – that no matter what we’ve endured, there’s still more to write. Sherita Flores believes that everyone has a story worth telling, a life worth celebrating, and a purpose that emerges through pain.
Her journey is proof that legacy isn’t just about accomplishments, it’s about impact. It’s about showing up for others in the moments that matter most, and leaving behind tools, words, and spaces that make healing possible.
From her book to her boutique to her boxes, Sherita isn’t just telling a story. She’s building a collective movement, one that empowers people to turn their own brokenness into brilliance.
