As seen in Millionaire MNL, Meidad Sharon is one of the quiet architects behind a financial revolution. As the Founder and CEO of ChargeAfter, Sharon has transformed how banks, merchants, and consumers interact at the point of sale, by embedding lending infrastructure directly into the checkout experience.
Since launching ChargeAfter in 2016, Sharon has led the company’s expansion into a global multi-lender platform that facilitates billions in financed loans annually. The startup’s success stems not only from its technology, but from a visionary understanding of how consumers want to finance purchases – on their terms, instantly, and without barriers.
Building the Global Backbone for Embedded Lending
Before founding ChargeAfter, Sharon built his career in global payments. He served as VP of Sales at SafeCharge (now Nuvei) and held senior roles at Market.com, Comverse, and DHL, where he developed deep domain knowledge in fintech, B2B sales, and merchant enablement.
ChargeAfter was born out of a simple insight: banks were well-equipped to lend, but lacked the technology to deliver that credit at the point of need, within the merchant experience. Sharon’s platform bridges that gap, providing merchants with instant access to a network of over 40 global lenders, including Citi, MUFG, Synchrony, and Bradesco.
Strategic Partnerships and Financial Backing
Sharon secured institutional investment from a powerhouse roster: Citi Ventures, Phoenix Holdings, Bradesco, MUFG, Synchrony, Plug and Play, and Visa. These backers not only provided capital but validation, positioning ChargeAfter as a core infrastructure player in the embedded lending ecosystem.
Partnerships with brands like Authority Brands and Foundation Finance enabled customized white-label financing solutions. ChargeAfter also powers Citi’s Pay installment platform, demonstrating the flexibility of its infrastructure for both large financial institutions and merchants.
A Market Maker in Modern Credit Models
The ChargeAfter platform allows merchants to offer a variety of credit options – including BNPL, installments, revolving credit, and long-term financing, all from a single embedded checkout API.
This has translated into double-digit revenue growth in 2023 and massive market traction across North America and Australia. Sharon’s technology has also supported underserved consumer segments by increasing credit approval rates through smart lender routing and multi-offer comparisons.
Industry Influence and Advocacy
A recognized voice in fintech, Sharon has spoken at Paris Fintech Forum and shared insights across platforms like Finance Magnates, PCN, Founders Village, and The Fintech Blueprint.
“Banks are great at lending to consumers, but they are not so good at connecting and embedding the lending products to the merchants’ platforms,” Sharon told Finance Magnates.
His approach reflects a long-term commitment to reshaping financial access at scale, proving that infrastructure, not just innovation, is the key to industry transformation.
