As seen in Millionaire MNL, Kiki Freedman is transforming the future of reproductive healthcare in America. As the Co-Founder and CEO of Hey Jane, Kiki leads the country’s largest virtual abortion care provider, with a mission rooted in access, dignity, and innovation. In just a few years, she’s helped the company serve over 50,000 patients, setting a bold new standard for telemedicine in women’s health.
With a background in marketing, operations, and leadership, plus a Harvard Business School education, Kiki blends strategic acumen with human-centered design. Her approach? Make abortion care safe, supportive, and stigma-free.
Hey Jane: The #1 Virtual Abortion Provider in the U.S
Founded in 2021, Hey Jane delivers discreet, medication-based abortion care through a fully online platform. At a time when reproductive rights face legal barriers in many states, Hey Jane operates where it’s legal, and makes sure people know it. In several U.S. states where it operates, Hey Jane is estimated to provide over 15% of medication abortions, according to Freedman’s own statements.
Kiki’s impact is far-reaching. Awareness campaigns have been a key part of Hey Jane’s mission, though billboard activity in states like Missouri and Illinois has not been independently confirmed. These campaigns are more than marketing, they’re lifelines.
“When I launched Hey Jane in 2021, I had a clear mission: Reimagine abortion care as we know it,” Kiki shared on LinkedIn. “In just three years… we have helped more than 50,000 people get the care they need.”
Groundbreaking Research and Industry Recognition
Kiki’s leadership goes beyond growth, she’s grounding Hey Jane in science and credibility. In partnership with the University of California, San Francisco, Hey Jane contributed to a landmark study validating the safety and effectiveness of telemedicine abortion across more than 6,000 patients.
The research affirms what Kiki and her team have championed all along: telehealth abortion is safe, effective, and essential.
Her advocacy and business acumen have earned her recognition, including:
- Inc. 2023 Female Founders 200
- Create & Cultivate 100 List
- She has been featured in major outlets like The New York Times and podcasts such as Femtastic, though her appearance on CUNY TV’s Open Mind could not be confirmed.
Leading with Purpose, Advocating with Vision
Kiki is more than a founder, she’s a voice in the reproductive rights movement, using her platform to push forward a tech-enabled, patient-first future. With nearly 8,500 LinkedIn followers, she shares regularly on femtech, healthcare access, and reproductive justice.
Her philosophy blends business with activism: She scales operations, drives policy conversations, and makes space for care that’s deeply personal.
“Telemedicine abortion is safe and effective… Our partnership with UCSF confirmed what we’ve long known,” she posted.
Why Kiki Freedman Matters
Kiki Freedman is doing more than building a company, she’s redesigning the architecture of reproductive healthcare in America. Her work through Hey Jane is timely, data-backed, and rooted in fierce compassion.
As the legal landscape shifts and access becomes even more urgent, Kiki’s leadership is helping ensure that care doesn’t stop at a state line, it meets people where they are.
