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Douglas McFarlane on the Future of Yachting – And Why Sustainability Now Matters Most

September 24, 2025
in MILLIONAIRE STORY
Douglas McFarlane on the Future of Yachting – And Why Sustainability Now Matters Most

Douglas McFarlane

Douglas McFarlane has built a career dedicated to simplifying and elevating the world of superyachts. As founder and CEO of Lomond Yachts, he leads a company that provides comprehensive services for yacht owners and charterers, combining deep industry knowledge with a commitment to discretion and client trust. His entrepreneurial approach has positioned Lomond Yachts as a respected player in the global superyacht sector, bridging ambition with execution in one of the world’s most exclusive industries.

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Building Lomond Yachts Into a Full-Service Firm

Lomond Yachts was created to meet the diverse needs of an international clientele. Under Douglas’s leadership, the firm offers brokerage and charter services, while also connecting clients with trusted partners for new build projects and refits. This integrated approach ensures clients receive seamless support at every stage of the ownership and charter journey.

By handling everything from acquisition to customization, Douglas has positioned Lomond Yachts as a trusted partner for those navigating the complexities of the luxury marine market. His company’s reputation is built on precision, reliability, and a clear understanding of the expectations of high-net-worth clients.

Specializing in Sales and Charter Excellence

Superyacht transactions require more than just market knowledge, they demand discretion, expertise, and the ability to manage details with absolute accuracy. Douglas has built a team at Lomond Yachts capable of delivering exactly that. Whether facilitating a sale or designing a bespoke charter, the firm’s focus is always on creating smooth and memorable experiences.

This expertise extends into charter services, where Lomond Yachts connects clients with exclusive vessels and personalized itineraries. Each journey reflects Douglas’s philosophy that luxury is defined by service, attention to detail, and the ability to create unforgettable moments at sea.

Establishing Trust in a Global Market

In a sector where relationships are as important as assets, Douglas has placed trust at the center of his leadership. Lomond Yachts is known for its discreet and client-focused approach, ensuring that every interaction is built on integrity and professionalism.

By cultivating long-term relationships with clients, shipyards, and industry partners, Douglas has created a network that supports the growth and credibility of his business. His emphasis on personal connection reinforces the brand’s reputation for reliability in a market where discretion is paramount.

Expanding Access to Marine Luxury

Douglas’s impact extends beyond individual clients. By making superyacht services more accessible through clear processes and comprehensive support, he has contributed to broadening the appeal of luxury yachting. His work has helped new entrants navigate the industry while also delivering value to seasoned yacht owners seeking tailored services.

This balance of accessibility and exclusivity reflects his understanding of modern luxury markets. Clients want both transparency and high-level personalization, and Lomond Yachts provides both under one roof.

A Vision for Sustainable Growth

Looking forward, Douglas sees opportunities to further align luxury yachting with emerging global trends. From sustainability to evolving client expectations, he recognizes that the industry must adapt while maintaining its prestige. His leadership ensures that Lomond Yachts remains agile, innovative, and committed to delivering value in a changing world.

Douglas McFarlane’s entrepreneurial journey demonstrates how expertise and integrity can shape a company that thrives in a highly specialized sector. Through Lomond Yachts, he has redefined what it means to deliver full-service support in superyacht sales and charter, creating a brand built on trust, excellence, and vision.

Tags: Douglas McFarlaneentrepreneurshipLomond YachtsLondon business leadersluxury marine industrysuperyacht salesyacht charters
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