For Pascale Lepoivre, leadership in the luxury sector means honoring tradition while embracing innovation. Pascale Lepoivre has served as Chief Executive Officer of Loewe since 2016, leading the Spanish fashion house, part of the LVMH Group, through a period of strengthened craftsmanship and international expansion. Her career demonstrates how strategic leadership and creative alignment can elevate a historic maison to thrive in today’s competitive luxury landscape.
Academic Foundation at HEC Paris
Pascale Lepoivre studied at HEC Paris and also attended INSEAD, building a strong foundation in management and international business. There, she developed a foundation in management, international business strategy, and organizational leadership. This background prepared her for the complexity of working within global luxury conglomerates, where business acumen must meet cultural sensitivity.
The HEC Paris experience instilled in her both discipline and adaptability, qualities that would prove essential as she advanced into senior leadership roles across the luxury industry.
Guiding Loewe as Chief Executive Officer
As CEO of Loewe, Pascale oversees global operations and strategic growth for one of the oldest luxury fashion houses in Spain. Founded in Madrid in 1846, Loewe is the oldest luxury fashion house within the LVMH Group and is renowned for its mastery of leather craftsmanship. Under Pascale’s leadership, the maison has reinforced its identity while expanding its influence in the international fashion arena.
Her role involves balancing the creative vision of the brand with the operational rigor required by LVMH. By aligning artistic direction with business strategy, she ensures that Loewe retains its distinctive voice while meeting the demands of a rapidly evolving market.
Strengthening Brand Identity Through Collaboration
During Lepoivre’s tenure, Loewe has emphasized cultural and artistic initiatives, including the Loewe Foundation Craft Prize and collaborations such as the Studio Ghibli collections. Loewe has collaborated with contemporary artists and cultural institutions to position itself as a maison at the intersection of tradition and modernity. These collaborations have not only reinforced Loewe’s reputation for innovation but also attracted a new generation of luxury consumers.
Her approach highlights the importance of storytelling in luxury. By using partnerships to reflect creativity and cultural relevance, Pascale ensures that Loewe continues to stand out in a crowded industry.
Expanding Loewe’s Global Presence
Since her appointment, Loewe has expanded significantly across key international markets, particularly in Asia-Pacific, while reinforcing its Spanish heritage. From flagship openings to digital innovation, she has pushed the maison to compete with global peers while preserving its Spanish heritage. This expansion has strengthened Loewe’s visibility, making it one of the most dynamic brands in the LVMH portfolio.
Her strategy emphasizes sustainable growth, ensuring that new market entries and retail experiences remain consistent with the maison’s artisanal identity. This careful scaling reflects her belief that luxury must remain exclusive while still achieving international relevance.
A Leader in the Luxury Fashion Industry
Pascale’s influence extends beyond Loewe. As part of LVMH, she contributes to the group’s broader portfolio of fashion and retail brands. Her expertise in managing heritage maisons within modern contexts has made her a respected leader in the global luxury sector.
She exemplifies the qualities required of today’s executives: the ability to integrate tradition with innovation, manage global teams, and anticipate shifting consumer expectations. Through her leadership, Loewe continues to serve as a model of how heritage brands can evolve without losing their core identity.
Looking Ahead for Loewe
As luxury consumers increasingly value authenticity, artistry, and cultural relevance, Pascale’s vision for Loewe is well-positioned for the future. Her commitment to preserving artisanal excellence while embracing creative innovation ensures that the maison remains both timeless and modern.
With Pascale Lepoivre at the helm, Loewe continues to redefine what it means to be a global luxury house, one that is firmly rooted in its heritage yet unafraid to innovate for the next generation.
