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The Leadership Secrets Behind Dior’s Expansion and Givenchy’s Reinvention

August 22, 2025
in BUSINESS
The Leadership Secrets Behind Dior’s Expansion and Givenchy’s Reinvention

Renaud de Lesquen

A Career Shaped by Global Luxury Powerhouses

Renaud de Lesquen’s professional journey reads like a masterclass in international luxury leadership. A graduate of ESCP Business School in Marketing & Management, the French executive has spent over two decades leading some of the world’s most iconic fashion and beauty brands. From his early roles in Japan to the helm of Paris-based couture houses, his career reflects a rare combination of strategic vision, operational excellence, and cultural adaptability.

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His tenure at Givenchy, Dior, YSL Beauté, and Giorgio Armani Beauty demonstrates a consistent ability to balance heritage with innovation, guiding brands through both growth and transition while maintaining their distinct identities in an ever-competitive market.

Stewardship at the House of Givenchy

When Renaud was appointed President & CEO of Givenchy in April 2020, the luxury industry was facing seismic shifts. His leadership focused on reinforcing retail positioning and optimizing the brand’s supply chain, ensuring operational stability while navigating rapidly changing consumer behaviors.

During his time at Givenchy, he worked to refine the maison’s retail strategy, maintaining its place among the elite fashion houses while preparing it for a future shaped by both digital engagement and experiential retail.

Shaping Dior’s Global Presence

Before Givenchy, Renaud served as CEO of Dior Americas, overseeing operations for Christian Dior Couture and Parfums across the North and South American markets. His role required both precision and creativity, managing two luxury divisions with distinct identities while driving cohesive brand growth.

Earlier, as President of Dior China, he expanded the brand’s footprint in one of the world’s most dynamic luxury markets, deepening customer engagement through localized strategies that honored Dior’s Parisian heritage while appealing to Chinese consumers.

From Beauty to Fashion: A Cross-Sector Luxury Expertise

Renaud’s career also spans major beauty industry leadership roles, including CEO of YSL Beauté at L’Oréal and Global President of Giorgio Armani Beauty. These positions honed his ability to launch successful product lines, develop high-impact marketing campaigns, and build profitability in competitive markets.

His early leadership at Helena Rubinstein Japan marked the beginning of his cross-cultural journey, giving him a deep appreciation for regional consumer behavior, knowledge that would later underpin his global strategies.

Commitment to Cultural Heritage and Philanthropy

,Beyond corporate leadership, Renaud has expressed a strong interest in cultural heritage, though no public records confirm formal roles with organizations such as the World Monuments Fund–France. His involvement in heritage projects reflects a belief that luxury and culture are intrinsically linked, each enhancing the other’s value and meaning.

Why Renaud de Lesquen Matters

Renaud de Lesquen stands out as a luxury leader who blends strategic insight with cultural empathy. Whether guiding Givenchy through operational transformation, expanding Dior’s presence in high-growth regions, or building beauty brands into global leaders, his work consistently bridges heritage and modernity.

In an era where luxury brands must navigate shifting markets and consumer expectations, Renaud’s ability to lead across continents, and across sectors, marks him as one of the most versatile and forward-thinking executives in the industry.

Tags: DiorGiorgio Armani BeautyGivenchyLuxury leadershipRenaud de LesquenYSL Beauté
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