“I built the kind of agency I wish someone had built for me”
Graham Fulmer didn’t set out to build just another marketing agency. What he created with Digital Marketing Alive (DMA) is something far more personal, a clarity-first partner for small businesses tired of bloated retainers and empty jargon.
After years of watching entrepreneurs waste their time and money on generic strategies that never quite delivered, Fulmer launched DMA to offer a better path: one rooted in focus, honesty, and true connection.
DMA acts as a fractional marketing department for small-to-midsize businesses and e-commerce brands across North America. For founders who feel stuck, underserved, or misled by the traditional agency model, Fulmer’s team offers clarity-driven strategies that cut through noise and generate traction where it counts.
The origin story began with a borrowed laptop and $25
Fulmer’s entrepreneurial journey didn’t begin with venture capital or a flashy launch. It started with a borrowed laptop and $25. While raising a family and holding a full-time job, he launched a merchandise business for content creators that eventually became one of the largest in its space.
His secret? Listening more than talking. Learning more than assuming. That foundation continues to shape how DMA operates today. It’s an agency built not just for delivering results, but for doing right by the people behind the brands.
“More doesn’t mean better”
One of Fulmer’s most important lessons came not from what worked, but from what didn’t. Early in his journey, he subscribed to the common belief that more was better: more ads, more spend, more platforms.
But over time, he saw that excess often led to dilution. “The real magic comes from knowing exactly what moves the needle for your specific audience,” Fulmer says. That insight led him to design strategies based on focus and discipline, helping clients achieve more by doing less, but doing it better.
From bootstrapped launch to trusted agency of 1,000+ brands
DMA’s growth wasn’t accidental. By focusing on what clients actually need, clear brand positioning, effective messaging, and no-fluff execution, the company earned trust across industries. Today, more than 1,000 brands have worked with DMA.
One of Fulmer’s proudest moments was selling the business at its peak to fund his next passion project. “That milestone was defining,” he says. “But what really matters to me is seeing a client’s face light up when their brand finally clicks.”
“Clarity is what unlocks growth”
Fulmer’s entire philosophy centers around one idea: clarity. “If you know what you stand for, who you’re serving, and why they should care, everything else falls into place,” he explains.
Every project DMA touches starts from that foundation. Rather than drowning clients in tactics, the agency focuses on cutting through confusion and helping brands find their true voice. The result is marketing that not only performs, but connects.
Demystifying marketing for everyone
Today, Fulmer is working on a new initiative to give even more business owners access to strategic clarity. He’s developing a suite of free educational tools and templates designed for those who can’t yet afford a full agency experience.
The goal? Equip entrepreneurs with real strategy from day one. “It’s about helping people start on the right foot,” Fulmer says. “Even if they’re bootstrapping or going solo.”
Teaching the next generation of brand builders
Looking ahead, Fulmer’s ambition goes beyond client success. He’s passionate about teaching and mentoring the next generation of creatives, particularly those looking to turn their passion for branding into a long-term career.
“I want to help them see that you don’t need to sacrifice purpose to be profitable,” he explains. Through workshops, mentorship, and one-on-one coaching, Fulmer is working to raise a new class of marketers who lead with empathy, not ego.
“The stories behind the logos matter”
While many agencies focus on polished campaigns and performance metrics, Fulmer keeps coming back to the human element. He believes that what truly resonates with customers is authenticity.
“People forget there are real stories behind every logo,” he says. “Real struggles, real victories, real people trying to make a difference.” At DMA, that ethos is more than a mantra, it’s a way of working.
Writing the next chapter with purpose
Though Fulmer has already built and sold a thriving business, he’s far from done. Over the next three years, he’s focused on cementing DMA’s legacy as the go-to marketing partner for small businesses that want more than surface-level solutions.
And personally, he’s committed to creating work that’s meaningful, not just marketable. That includes launching projects that blend his entrepreneurial experience with his passion for clarity, storytelling, and mentorship.
“You don’t need all the answers – you just need to keep learning”
Fulmer’s journey is a powerful reminder that success doesn’t require perfection, just perseverance. From his first venture to DMA’s multi-service evolution, his career has been built on listening, learning, and staying true to what matters.
As he puts it: “You don’t have to have all the answers. But if you’re obsessed with learning, and you care about the people you serve, you’ll figure it out.”
