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Inside the Strategy Turning Jellyfish into a B2B Powerhouse – One Partnership at a Time

July 29, 2025
in BUSINESS
Inside the Strategy Turning Jellyfish into a B2B Powerhouse – One Partnership at a Time

Billy Robins

In the high-stakes world of enterprise technology, partnerships aren’t just support functions, they’re growth engines. Few people understand this better than Billy Robins, a seasoned business development leader based in San Francisco who has helped scale some of the Valley’s most trusted platforms.

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Now serving as Head of Partnerships at Jellyfish, Robins is applying over 15 years of experience in SaaS, consulting, and fintech to help emerging tech leaders accelerate through strategic alliances. His career spans business development leadership roles at Productboard, Zendesk, PayNearMe, and Wells Fargo, with a common thread: translating innovation into commercial momentum.

A Strategic Mindset, Sharpened Across Sectors

Billy’s educational foundation includes an MBA from the University of Michigan’s Ross School of Business and a B.A. from Emory University, a pairing that shaped his analytical yet people-first approach to partnerships.

Across early-stage startups and public companies alike, Robins has built and led ecosystems of co-sell partnerships, integrations, and go-to-market alliances. At each company, he’s played the often-invisible role of making growth scalable, not just repeatable.

“Strategic partnerships are the most undervalued growth lever in enterprise software,” Robins said in a recent Uncharted Podcast appearance. “They create surface area you can’t build on your own.”

Driving Growth at Jellyfish

At Jellyfish, a digital consulting firm helping companies modernize and transform their tech stacks, Robins leads all external partnerships, from cloud platforms and system integrators to data and AI partners.

His work involves more than signing MOUs. Robins architected a partner strategy that drives revenue, co-innovation, and industry positioning, especially across cloud-native solutions and data intelligence initiatives.

This role is a culmination of his experience building commercial strategies that bridge technical execution and market impact.

A Trusted Voice on Ecosystem Thinking

Billy Robins is also becoming a recognizable name in the world of partnership thought leadership. His guest appearances on shows like Uncharted spotlight his insights into the nuances of trust, alignment, and execution in the partnership world.

He emphasizes that partnerships are not simply channels, they’re relationship-based growth bets that require nurturing and strategic framing. His philosophy blends startup urgency with enterprise discipline, making him uniquely effective across both.

Why Billy Robins Matters

Robins’ ability to blend strategy, execution, and long-term relationship building makes him a rare asset in the tech ecosystem. He understands that no SaaS product scales in isolation, and that the right partnership can create leverage that pure sales or marketing efforts can’t match.

With over 500+ professional connections on LinkedIn and growing public visibility, Robins is quietly becoming one of Silicon Valley’s most respected growth architects.

Whether helping a Series B company build its first GTM alliance or advising public tech firms on partnership frameworks, Billy Robins is shaping how modern software companies grow, through people, not just products.

Tags: BillyRobinsBusinessDevelopmentEnterpriseTechJellyfishConsultingSaaSLeadershipSiliconValleyGrowthTechPartnerships
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