Kira Mackenzie Jackson stands at the nexus of brand, investment, and influence. As Chief Brand Officer of Set Active, and formerly Head of Partnerships at Rx3 Growth Partners, the consumer-focused growth equity firm backed by NFL star Aaron Rodgers, she has built a career blending culture, commerce, and capital.
With a sharp instinct for brand storytelling and a deep commitment to founder communities, Jackson is helping shape the next generation of consumer-first startups.
Leading Brand at Set Active: Where Style Meets Strategy
Now spearheading brand strategy for Set Active, one of the fastest-growing fashion and lifestyle brands, Jackson is applying her growth equity roots to a high-touch consumer business. From influencer campaigns to community-led launches, she drives both the creative and strategic sides of Set Active’s identity.
Her work goes far beyond surface aesthetics. With a deep understanding of how authentic engagement powers growth, she ensures every campaign, product drop, and partnership aligns with Set’s values and audience.
“I’ve been loving discovering and exploring new & emerging platforms… changing the way consumers shop and […] how brands engage,” she noted on LinkedIn, highlighting her future-forward mindset.
Rx3 Growth Partners: Architecting Partnership Strategy
Before her current role, Jackson was the Head of Partnerships and Community at Rx3, a growth equity firm known for combining celebrity access with consumer insight. There, she structured the firm’s partnerships engine, connected portfolio companies with athletes and influencers, and developed campaigns that reached real consumers, not just spreadsheets.
One standout achievement was Rx3’s NFL-benefit Charity Flag Football Tournament, which raised $5M+ for national nonprofits while showcasing the firm’s network-led approach to value creation.
She also played a role in scaling the firm’s community programs for LPs and founders, ensuring the Rx3 ethos of collaboration and alignment extended into every stakeholder group.
Investor, Advisor, and Champion of Female Founders
In addition to her operational leadership, Jackson is a prolific advisor and angel investor, especially through her work with the Female Founder Collective. She supports women-led businesses by sharing tactical insights in PR, partnerships, and brand storytelling, helping founders build equity beyond funding rounds.
She has also been featured on the Entreprenista Podcast, where she spoke about building brands with authenticity, the power of earned community, and how to convert audience trust into brand longevity.
Public Presence: Strategy with a Personal Touch
Jackson’s digital presence reflects her real-world brand principles. On LinkedIn (~8,300 followers), she shares updates on consumer trends, founder spotlights, and marketing innovations. On Instagram (@kiramackenzie, ~23,000 followers), she blends professional insights with motherhood and lifestyle content, offering a real-time masterclass in personal brand-building.
Her style is equal parts confident, curious, and clear, a reflection of her belief that brands are built from both identity and intimacy.
Why Kira Mackenzie Jackson Matters
In a crowded landscape of consumer brands, Kira Mackenzie Jackson stands out for her ability to weave together storytelling, strategy, and stakeholder alignment. She knows that the most powerful brands don’t just advertise, they belong in people’s lives.
Whether guiding capital toward underrepresented founders, structuring strategic partnerships, or shaping consumer brands from the inside out, she brings an unmatched combination of marketing fluency, investment acumen, and community intuition.
